Brand identity
a successful brand
Success is the progressive realization of one’s own ideal!
"By people for people"
strategic areas
Respecting what we are, our Vision and Mission, we have conceived our activities on four strategic areas. Our audience are satisfied customers, who have tested the value of our work, and the passion we put into satisfying their needs.
We share the customer’s values and aspire to satisfy them in every activity.
Create a personal relationship
We place ourselves on the same level towards the customer, sharing their needs and creating immediate affinity. A mentality rooted in the company reality, in today’s work, in services and contents. Our Pay Off is the reason for being of o2o crowd, which shapes our character and our way of being.
value for the customer and for the company
We don’t just tell our story, but the substance behind the story. The combination of history and substance creates value for the customer and for the company. The o2o brand is not an abstract concept, but the sum of the concrete effects on the business. We are convinced that a strong relationship with your audience creates real economic value for our business.
The analysis that distinguishes us in the most successful
Constant analyzes are essential to build a successful brand, which brings satisfaction to customers and economic value to itself.
Here are the correlations and evidence we adopt:
- Meaningful – deliver a clearly perceived and important benefit to customers and consumers, and deliver on their promises through the products and services they offer. By keeping the promise they create trust and a sense of closeness, almost a sense of gratitude and friendship.
- Distinct (different) – are perceived as original and up-to-date, stand out from competitors, set trends and evolve over time. They have innovative proposals and are dynamic and differentiated not only in the product but also in the way they communicate and enter into relationships with customers.
- Predominant (salient) – over time they have acquired a very high “top of mind”, not only when one thinks of the product category, but also and above all in the circumstance of use in which the need to which they respond arises, it is the result and long I finish to have communicated with constancy and consistency, and to have kept the promises.
The promise
We define customer value propositions. We do not just list the characteristics of the service or product, but we make a clear and concise expression of what we do for the customer, and the benefit that its use will bring. The promise is the basis for the company, and is also communicated in its Payoff: “By people for people”.
The character
It is the combination of personality and values that guide everything we do and say, creating affinity with the customer. Personality defines the style and the way we express ourselves.
The competence
It is the substance behind the story. A fundamental aspect to support customers and create trust.